Lava Mobiles launches classy S12 smartphone!

Lava Mobiles has introduced the classy S12 smartphone. The phone's smooth curvature and slim arc back gives it an easy palm-fit. It is only 1.3cm thick and has a matte leather finish.The S12 runs on Android 2.2 (Froyo) and works on quad GSM band 850/900/1800/1900 MHz, UMTS 2100 MHz. It supports 3G, HSDPA 7.2 Mbps and HSUPA 384 kbps. It uses a Qualcomm 7227 600MHz processor, and is WiFi, A-GPS and EDGE/GPRS enabled. The Lava S12 allows connecting to the Internet with either 3G or WiFi. It has a 3.2-inch HVGA (480x320) display.

Some other features include 5MP camera with 2X zoom, Android music player, Android video player, Bluetooth v2.1, Android browswer, 120MB storage and extenal memory expandable up to 32GB.

The home screen has the feature to change to an engaging 3D user interface, allowing the user to switch between various screens using a single gesture.

Like many other smartphones, the Lava S12 allows users the opportunity to do much more than simply calling or messaging. For business, there is Moneycontrol, while users can access Gmail, as well as Google Maps and Latitude. There is Google Places as well, besides a Voice Search app.

Users can download froma a range of Hungama.com content, such as songs, ringtones, videos and wallpapers. Saavn allows you to listen to latest Bollywood songs, etc., and has a smart search that delivers fast results. TuneWiki is yet another app that plays music, and streams Internet radio and videos. Then, there is YouTube, and a year's free subscription of Zenga TV - that allows you to watch MTV, Colors, Headlines Today, Movies, etc. The TOI app provides news.

For those who book air or rail tickets, there's Ngpay. You can also use it to book movie tickets or for shopping. For the social networking buffs, the S12 has Facebook, Twitter and Nimbuzz apps built in.

Those looking to do some work on the move can take the help of Adobe Reader. The SlideIT feature is an innovative keyboard. It can be used to send/type emails, SMSs, or for chatting.

I could not find a stylus, and wonder how easy it will be for users to type. Perhaps, this is the only drawback.

The S12 has in-built smart sensor technology as well. Its Pocket Mode feature makes the incoming call alert convenient, and the Quiet ringer on gesture feature can silence phone calls by simply sliding a hand over the phones.

The phone uses a 1,300 mAh, Lithium-ion battery. It supports a talk time of GSM up to 650 minutes and UMTS up to 485 minutes, and a stand-by time of GSM up to 590 hours and UMTS up to 650 hours. The phone itself weighs 120g with the battery and measures 117 x 57.5 x 13.4mm. The Lava S12 can be bought online from Lava Mobiles' website for Rs. 8,500.

DIT outlines initiatives to promote ESDM in India

The Department of IT, Government of India, recently organized a workshop on electronics system design and manufacturing (ESDM), conducted by the India Semiconductor Association (ISA). Dr. Ajay Kumar, joint secretary, Dept. of IT, Government of India, touched upon some major initiatives to promote ESDM. These include:

* Setting up two semiconductor wafer fabs for manufacture of chips.
* Introducing Modified Special Incentive Package Scheme to encourage manufacture of high-priority electronic products in India.
* Provide incentives for setting up of electronics manufacturing clusters.
* Setting up of the National Electronics Mission (NEM).
* Providing Preferential Market Access to domestically manufactured electronics products for government procurement and procurement by government licensees.
* Setting up of “Electronic Development Fund”.

Some of the other initiatives to promote ESDM include:
* Draft National Policy for Electronics, 2011 released for public consultation on October 3, 2011. Comments invited till end October.
* Additional items included under ESDM for benefit of Special Focus Scheme under the Foreign Trade Policy recently.
* Mandating health and safety standards for 16 major electronic items under finalization in consultation with BIS.
* Private sector participation in human resource development being promoted.
* Sector specific initiatives for set-top boxes, medical electronics, avionics, industrial electronics, automotive electronics, LEDs, strategic electronics for defense, space and nuclear.
* Awareness creation and interest generation domestically and globally.
* Renaming the Department as Department of Electronics and IT (DeitY).

The semiconductor design industry in India consists of VLSI design, board/hardware design and embedded software development. The size was estimated at $6.5 billion in 2009 and is expected to log a CAGR of 17.3 percent over the next three years to reach $10.6 billion in 2012. Nearly 2,000 chips are being designed each year and more than 20,000 engineers being engaged in various aspects of chip designing and verification.

2011 sales estimate could vary between $303.8 billion and $311.9 billion: Cowan LRA model

This is a continuation of my coverage of the fortunes of the global semiconductor industry. I would like to acknowledge and thank Mike Cowan, an independent semiconductor analyst and developer of the Cowan LRA model, who has provided me the latest numbers.

It’s that time of the month again; namely, time for an advanced showing of next month’s global semiconductor sales forecast updates for both 2011 and 2012 as gleamed from September’s “actual” sales expectation range by exercising the “look ahead” forecasting capability of the Cowan LRA forecast model.

September’s upcoming global semiconductor sales result should, therefore, be instrumental in determining the sales growth expectation not only for the third quarter of 2011 but also for the full year of 2011. In particular, one can ascertain whether 2011 will exhibit positive yearly sales growth for the industry or will it turn negative as a number of market researchers have recently forecasted based upon downward third quarter sales guidance recently announced by many semiconductor suppliers?

Therefore, presented here is a “snap shot” of 2011′s global semiconductor sales and sales growth forecast prospects as a function of September’s “actual” sales forecast estimate range as derived via the Cowan LRA forecasting model. Moreover, the model has been extended in order to include a view of what 2012’s sales growth prospects might look like, thereby, providing a six quarter look ahead horizon that allows the model to also capture the four quarters of 2012.

It should be mentioned that September 2011′s “actual” global semiconductor sales number is scheduled to be released by the WSTS via its monthly HBR (Historical Billings Report) on or about Friday, November 4th.

In advance of the WSTS’s release of its September HBR, here is the monthly outlook analysis leveraging the Cowan LRA forecasting model, which projects worldwide semiconductor sales for 2011 (as well as 2012); namely, by providing a “look ahead” scenario for year 2011′s sales forecast range as a function of next month’s (in this case September’s) assumed range of “actual” global semiconductor sales estimates.

The output of this “look ahead” modelling analysis is detailed in the scenario analysis matrix displayed in the table.Source: Cowan LRA model.

In order to facilitate the determination of these “look ahead” forecast numbers, an extended range in assumed Sept. 2011′s “actual” sales is selected a-priori. In this month’s scenario analysis outlook, a Sept. 2011 sales range from a low of $27.028 billion to a high of $33.028 billion, in increments of $0.250 billion, is pre-selected as listed in the first column of the table.

Game changers: New paradigms for future of electronic product realization

The Cadence Executive Forum, titled, 'Game Changers: New Paradigms for the Future of Electronic Product Realization', was held this evening in Bangalore, India. The speakers were Lip-Bu Tan, president and CEO, Cadence, and Bhaskar Pramanik, chairman of Microsoft India.

In the opening address, Tan remarked that there is likely to be challenging next 12 months in the USA and Europe. It may also impact the Asia Pacific region. However, from an EDA perspective, there will be new design, as companies would be involved in designing next-generation products and killer applications. There will also be more consolidation, which will continue. Another trend is that the number of start-ups has dropped.

There are two main drivers -- technology and market. The cloud is starting to present a big opportunity. Other key areas include green technology and power management. Video will be driving a lot of traffic. The impact on the electronics industry will be new product development, with the IP having expanded beyond processor cores, an increase in collaborations and a changing EDA landscape -- Cadence is investing on its decision to deliver the on the EDA360 vision.

Some of the recent highlights include Cadence's new software development suite that addresses the hardware-software design gap, expansion of the Palladium XP, and releasing the industry's first DDR4 solution, which includes controller, soft and hard PHY, drivers, verfication IP (VIP) memory models and signal integrity reference designs.

He spoke about horizontal collaborations such as app programing interface, and vertical collaborations, which creates differentiation in the end markets. It also engages foundries in EDA, IP, etc. As an example, Tan spoke of Spreadtrum achieving one-pass silicon realization for the first 40nm product. Some other examples highlighted include Samsung designing and implementing 20nm product, ARM and Cadence collaborating on GHz implementation of Cortex-A15, and ARM, TSMC and Cadence collaborating on the industry's first 20nm Cortex-A15.

Speaking on 'Consumerization of IT', Bhaskar Pramanik touched upon consumer trends driving IT. These trends include the economic system of computers, natural interaction, data explosion, social computing, pervasive displays, ubiquitous connectivity, and cloud computing.

Computers will adapt to us. They will enable computing interfaces that are far more easier to use. The key business requirement is to balance the user expectations with the enterprise requirements.

Designing systems to thrive in disruptive trends!

Srini Rajam, CEO, Ittiam Systems presented the guest keynote at the CDNLive! 2011 in Bangalore, India, titled 'Designing Systems to Thrive in Disruptive Trends'. According to him, key factors for design project success include scope definition, realistic targets, good estimation and right resources. Today, smart system design enables being a step ahead in the world of disruptive system demands.

The concergence decade saw an affordable convergence of media and functions. The world also moved from the PC in 2000 to the smartphone in 2010. There has also been a convergence of audio, video and communications. The SoC and system design require performance, quality and price to work in tandem.

In the imagination decade, we have come to expect electronics to do whatever we fancy. In the smart system design era, we have come to anticipate a future system that will also work perfectly today.

Today, we are in the world of IP video communication. First, everything is evolving. There have been advances in video technology, SoC and infrastructure. Technologies designed elsewhere are being brought in. There is a virtually infinite range in quality and price levels. The video communication system holds the key dynamics. The SoC, software and system have entered into a synergistic relationship.

For smart system design, there is a need to look at the big picture. Scaling down is easier than scaling up. Smart system is built to achieve efficiency in scale down. The reference platform is needed for the development roadmap.

For designing, the system may function as a module in other system. Also, critical components of the system may evolve outside. Parts of the system may also get replaced by the ecosystem. As for the SoC, there must be a roadmap enabling application software portability. There should be modular scaling with plug and play of IPs/components. Tools for hardware-software co-development must be available from the early stages.

All of this would enable you to being a step ahead in the world of disruptive system demands.

Realizing EDA360: Charlie Huang, Cadence

Long-term trends are strong for semiconductor and electronics. According to databeans estimate (Feb. 2011), semiconductor revenue will likely reach $450 billion by 2015 and electronics revenuw will likely reach $2,800 billion by 2015.

Speaking at the CDNLive 2011 event in Bangalore, India, Charlie Huang, SVP of Worldwide Field Operations, Cadence Design Systems Inc., said that the challenges in the near term are slowdown in Europe and USA. The weakness is driven by increasingly negative views on the global economy, end demand, orders and outlook. Key indicators are also showing that the economy is facing headwinds. The 2011 GDP growth projections have deteriorated since the beginning of the year. The economy has been marred by high unemployment and low consumer confidence.

As of now, innovation has been driving growth. Apps have been driving innovation, followed by video, mobility, cloud and green technology. The impact on the electronics industry is multi-fold. There is a new development paradigm and collaboration has been increasing. The IP is also expanding beyond cores and the EDA is changing.

The new development paradigm for system companies is to differentiate on applications and semiconductor companies must deliver on application-driven hardware-software platforms. IP has now expanded well beyond the core.

EDA is also changing, and Cadence is investing to deliver on the EDA360 vision. There are multiple silicon realization challenges. Cadence silicon realization solutions enable fast, deterministic, end-to-end path to silicon success.Source: Cadence.

As an example, ARM and Cadence have collaborated on the GHz implementation of Cortex-A15. ARM chose ARM Artisan physical IP, evaluated the Cortex-A15 RTL, and supported CPF. Cadence optimized the EDA flow, experienced support at EAC, and provided EDA tool releases and iRM.

ARM, TSMC and Cadence also collaborated on the industry's first 20nm Cortex-A15. TSMC provided the 20nm process qualification and A15 learnings. ARM handled the 20nm implementation experience, A15 considerations in 20nm and TSMC 20nm readiness milestone. Cadence provided the 20nm research to reality, contributed and grew the A15 expertise and TSMC 20nm readiness milestone.

The end result: the industry's first 20nm Cortex-A15 tapeout, thanks to a successful three-way vertical collaboration. ARM, Cadence and TSMC engineers worked side-by-side. The project priorities included 20nm DPT implementation schedule and 20nm readiness milestone.

What’s happening with ISA and Indian semicon industry?

What? The India Semiconductor Association (ISA) only has around 25 Indian companies in its list? This startling piece of statistic was recently conveyed to me by a company looking to enter India! I frantically contacted ISA to clarify. As of now, am yet to get a reply.

I look around, especially across Asia. There are so many local companies listed in China, Japan, Hong Kong, South Korea and Taiwan, but the number drops drastically, when it comes to India!

Having spent a number of years in Asia Pacific and being more familiar with its ways definitely helps. Why, I remember meeting TSMC, back in 1998, in Taiwan. It was considered a small entity, with few takers. Where has it risen today?

Even Huawei, for example, showed off its 3G base stations, while still a young Chinese company, to me in 2000. I recall asking Richard Lee, then with Huawei, what's the company's expansion plans. Today, everyone knows how fast and wide Huawei has expanded!

Now, when you compare two of the biggest players today - TSMC and Huawei -- with Indian players, who do you come up with? Nothing?? Some may say, AirTel and Reliance? Excuse me, but aren't they telecom operators?

Now, I do know of several start-ups in the Indian semiconductor space, who have time and again given a negative response when asked the question: Are you an ISA member? The single biggest and telling response has been: "ISA caters to global companies or MNCs. What does it do or has done for the Indian companies? We are fine without its support!"ISA founder members in Oct. 2004!

Wow! If this is the response that the Indian semiconductor start-ups have toward the industry association, I wonder what lies ahead!

When the ISA had started off in Oct. 2004, things weren't this way! Going back to that year, India was said to have a major advantage in building fabless semiconductor companies. Some other advantages in favor of India at that time (Nov. 2004), were: local IC design service firms, who were creators of selective IP, development of smart chips with embedded software and the need for microelectronics as national agenda. Today, all of that seems to have been lost!

And now, the ISA has latched on to ESDM (electronics system design and manufacturing). That's really 'easy to say, but difficult to manage!' Going by the current happenings, one does not feel even this can happen! One wishes, it eventually does.

But hey, this post is not about ESDM! It is about having the number of Indian-born-and-bred semiconductor companies within the ISA! Take a good look at the image! Only one member of the Executive Council is currently present! Where are all the founders of ISA? Or, do you now want to tell me that the Indian industry does not even respect its founding fathers?

"The India Semiconductor Association is committed to including all players of the electronic system design and manufacturing (ESDM) ecosystem within it’s member base. As such, any company which plays in this ecosystem, irrespective of their country of origin, is welcome to join the ISA. Having said that, the ISA is particularly partial to getting more companies registered within India, and who are doing both R&D and development within India, to join it’s membership base. We are also very supportive of startups in this space and are very proud of the startups who are already members," said PVG Menon, president, ISA.