Happy new year and welcome to my blog.
Let’s start this year by looking at René Penning de Vries, senior VP and CTO of NXP, who spoke this morning at ISA’s CXO Conclave, titled New Applications in Semiconductors (Smart Grid & Secure Transactions) – Role semiconductors play to make our society a better place!
Dr. René Penning de Vries touched upon the role semiconductors play in two of the societal mega-trends: energy and security. In 21st century, IC industry has gone from business driven to society driven and semiconductors play key role in solving problems like energy shortage and security threat. In essence, semiconductors make our lives better.
The first part of this talk touched upon “smart grid”, it’s applications, and associated semiconductor innovations in AMS domain. The second part covered “secure transactions”, innovation, and transition in this domain from “IC hardware focus” to “HW-OS-Apps holistic”. Rene illustrated with real-life NFC example from the recent Google-NXP collaboration.
According to Rene, the IC industry is being driven from business to consumer, and now, to society. Some of the well known areas where ICs are being used today include health and wellness, transport and mobility, security and safety, energy and environment, communication and e-society.
Some of the key macro drivers in electronics include:
Energy efficiency: Includes efficient power conversion and low stand-by power, energy-saving lighting and back-lighting, energy conservation through demand side management, electric/lighter vehicles, and intelligent traffic management.
Connected mobile devices: Includes proliferation of mobile data usage, wireless infra build-out, smart mobile devices: always-on, multimedia, location-based, connected car, many broadcast and connectivity standards, and new user interfaces (e.g., touch, joystick).
Security: Includes secure mobile transactions and secure identity, authentication, tagging and tracking, car and home access, security and remote diagnostics, and radar and (body) scanning installations.
Health: Includes personal healthcare and portable emergency devices, connected hearing aids and implantable devices, car safety and comfort, and electronic diagnostics.
Key application areas include:
Wireless infrastructure: Wireless base stations, satellite, CATV infrastructure and radar.
Lighting: Lighting, LED, backlighting.
Industrial: Smart metering, white goods and home appliances, Pachinko, medical, industrial and ATE.
Mobile: Mobile handset, portable power supplies and hearing aids.
Automotive: Car access and immobilizers, in vehicle networking, car entertainment, telematics, ABS, transmission and throttle control, and lighting.
Identification: Secure identity, secure transactions, tagging and authentication.
Consumerr: TV, satellite, cable, terrestrial and IP set-top boxes, and satellite outdoor units.
Computing: Monitor, power supplies, personal computer TV.
Thursday, January 13, 2011
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