Thursday, April 3, 2014

Semicon industry needs to keep delivering value: Anil Gupta

In 2013, the global semiconductor industry had touched $306 billion or so. Sales had doubled from $100 billion to $200 billion in six years — from 1994 to 2000. It was enterprise sales that was driving this. It has taken 14 years to move past $300 billion, said Anil Gupta, managing director, Applied Micro Circuits India Pvt Ltd, at the UVM 1.2 day.

This time, consumption of semiconductors is not only around enterprise, but social networks as well. Out of the $306 billion, logic was approximately $86 billion, memory was $67 billion, and micro was $58 billion. We, as consumers, are starting to play a huge role.

However, the number of large players seem to be shrinking. Mid-size firms, like Applied Micro, are said to be struggling. Technology is playing an interesting role. There is a very significant investment in FinFETs. It may only get difficult for all of us. Irrespective, all of this is a huge barrier to the mid- to small-companies. Acquisitions are probably the only route, unless you are in software.

In India, we have been worried for a while, whether the situation will be a passing phase. We definitely will have a role to play. From an expertise perspective, thanks to our background, we have been a poor nation. For us, the job is the primary goal. We need to think: how do we deliver value? We have to try and keep creating value for as long as possible.

As more and more devices actually happen, many other things are also happening. An example for devices is power. We still have a fair number of years ahead where there will be opportunities to deliver value.

What’s happening between hardware and software? The latter is in demand. Clearly, there is a trend to make the hardware a commodity. However, hardware s not going away! Therefore, the opportunity for us to deliver value is huge.

Taking the tools to make something, is critical. UVM tools are critical. But, somewhere along the way, we seem to stop at that. We definitely need to add value. UVM’s aim is to make things re-usable.

Don’t loose your focus while doing verification. Think about the block, the subsystem and the top. You need to and will discover and realize how valuable it is to find a bug, before the tape out of the chip.

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