Sunday, January 10, 2010

Global semiconductor sales forecast: Cowan’s LRA model (based on Nov. 2009 sales data)

This is a continuation of my coverage of the fortunes of the global semiconductor industry. I would like to acknowledge and thank Mike Cowan, an independent semiconductor analyst and developer of the Cowan LRA model, who has provided me the latest numbers.

Here are the latest forecast results for 2009 and 2010 global semiconductor sales estimates associated with the forecasting model — the Cowan LRA model for predicting worldwide semiconductor sales.

The presently updated global semiconductor sales forecast estimates are based upon the recently published November 2009 actual sales numbers released by the WSTS (posted on its website on Jan 4, 2010).

The table below details the latest, updated forecast numbers covering the next five quarters, that is, from 4Q09 through 4Q10, respectively, as well as for the full years of 2009 (including 4Q09) and 2010.

NOTE – This is the last forecast for 2009 since next month’s sales data from WSTS, namely for Dec 2009, will “wrap up” the year (2009 will become history!) and the model will “shift focus” to 2010 forecast expectations and beyond!

As the table below shows, the latest updates for years 2009 and 2010 chip sales forecast estimates increased by +1.9 percent and +0.5 percent, respectively, to $222.1 billion and $236.5 billion compared to last month’s sales forecast estimates of $217.9 billion and $234.0 billion, respectively.

The updated 2009 and 2010 chip sales forecast estimates correspond to yr-o-yr sales growth forecast estimates of -10.6 percent and +6.5 percent, respectively, which represent a continuing improvement compared to last month’s sales growth prediction of -12.6 percent for 2009 but, however, no change from last month’s same sales growth forecast estimate of +6.5 percent for 2010.

Table Summarizing Latest Cowan LRA Model’s Sales & Sales Growth Forecast Estimates For The Next Five QuartersCowan's LRA Model: Sources: WSTS / SIA (Actuals); Cowan LRA Forecasting Model (Forecast Estimates).

Remember that the model is dynamic, that is, is recalculated each month as the year plays out; therefore today’s latest, updated full year sales growth prediction will not sit still but will evolve over the coming months.

Additionally, the model also projects a sales forecast estimate for next month, namely for December 2009. Thus December’s (actual) sales forecast estimate is projected to be $20.023 billion, which corresponds to a 3MMA (three Month Moving Average) sales forecast estimate of $21.28 billion as is normally published by the SIA.

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